What type of product is known for attracting water?

Humectants are products specifically formulated to attract and retain moisture from the environment into the skin. They function by drawing water from the atmosphere and binding it to the skin, which helps to keep it hydrated and plump. This property makes humectants an essential component in many skincare formulations, especially in moisturizers aimed at combating dryness.

In contrast, emollients are substances that softens and smooths the skin but do not necessarily draw moisture from the environment. Surfactants are primarily used to reduce the surface tension between different substances, often in cleansing products to help remove dirt and oil. Occlusives, on the other hand, are ingredients that create a barrier on the skin to prevent moisture loss, rather than drawing moisture in. Thus, humectants are uniquely positioned for their ability to attract water, which is critical for maintaining skin hydration.