What is the effect of shading and contouring techniques in makeup?

Shading and contouring techniques in makeup are primarily used to create the illusion of dimension and depth on the face. By applying darker shades in specific areas, such as beneath the cheekbones, along the jawline, and on the sides of the nose, contouring can visually slim and define these features, making the face appear more sculpted. This visual manipulation effectively alters the perception of the face's dimensions, contributing to a more refined and angular appearance.

In contrast, while brightening, moisturizing, and enhancing skin texture are important aspects of makeup application, they are not the primary objectives of shading and contouring techniques. Brightening typically focuses on using lighter shades to draw attention to specific areas, while moisturizing relates to skin care and preparation before makeup application. Enhancing skin texture may involve products designed to smooth and even out the skin rather than the strategic placement of contouring products.