Cleansers should be used how often in a skincare routine?

Cleansers should be used twice a day as part of a skincare routine to effectively maintain skin health. This is because using a cleanser both in the morning and at night helps to remove dirt, oil, makeup, and other impurities that accumulate on the skin throughout the day and night. In the morning, cleansing prepares the skin for the application of other skincare products and helps to refresh the complexion after sleep. At night, it is essential to cleanse the skin to remove environmental pollutants and any residual products to prevent clogged pores and promote healthy skin regeneration while you sleep. This twice-daily cleansing routine supports overall skin cleanliness and can aid in preventing breakouts and maintaining balance in the skin's pH.

Using a cleanser only once a day may not adequately remove all impurities, leading to potential skin issues. Cleansing three times a day is generally unnecessary and could strip the skin of its natural oils, resulting in dryness or irritation. Using a cleanser "as needed" may also lead to inconsistencies in skin care, which could undermine effective cleansing and healthy skin maintenance.